Johnson & Johnson approached Ion Global in 2002 in its search for a new agency to manage their site and to provide seamless online marketing support.
Since then, Ion Global has helped Acuvue establish some of the industry's best online practices including the e-Trial program, a marketing system to track actual purchase behavior. The system has been subsequently copied by Acuvue's competitors and helps Acuvue convert its prospective consumers into purchasers.
A real time web-based reporting system was also developed to track and analyse marketing results. The system enables Acuvue to instantly track marketing and financial data such as inventory and order placement information online.
Ion Global is also responsible for their media buying, general online marketing and statistical analysis of online marketing results.
Project Team
2 Project managers
IT manager
Marketing manager
Creative manager
4 Designers
3 Developers
Timing
August 2002 - present
Results
Acuvue Korea site has more visitors than Acuvue US site or other regional sites.
Acuvue emerged as the leading disposable contact lens brand in the Korean market.
Acuvue continues to add to its e-Trial program database, which remains valuable for its CRM activities.
Visitors can request a free trial package before buying Acuvue products. This sampling system helped Acuvue achieve the No. 1 position in the Korean market.
The main web site has two important sections: the product categories and the e-Trial program.
Some products have their own micro-sites to target specific groups of users.
