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 Hong Kong Seoul San Francisco |
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The Hongkong and Shanghai Hotels Web Site
Communication with the public is an important aspect of running a publicly listed company. This is especially true for a company that has stood witness to Hong Kong's development for close to 140 years.
Ion Global was asked to redesign The Hongkong and Shanghai Hotels' corporate web site to better communicate information to investors, the general public, industry analysts as well as historians, to make the web site a valuable component of the organisation's marketing efforts, and also to allow for easy updates of content by the company's staff.
The new site seamlessly integrates financial data from Quamnet to produce clear, printable charts.
Kate Kelly, The Hongkong and Shanghai Hotels' Manager, Corporate Affairs said, "Embarking on a complete redesign of a web site could be a daunting task. Ion Global's approach made the process seem easy. I appreciated particularly their proactiveness, the team's constant attention to all aspects of the design,
anticipation of problems and practical solutions - and endless patience. The resulting web site is exactly what I aimed to achieve."
Project Team
- Project manager
- Creative director
- Designer
- Developer
Timing
April - October 2005
Results
- The visual appeal and functionality redefines the company's corporate image.
- Enriched content better answers general information gathering, leading to business specific enquiries.
- Integrated content management system reduces administrative costs.
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- The new home page establishes a fresh, contemporary image that properly reflects the company's values.
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- The integrated content management system allows for easy site updates.
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- The site is a rich source of relevant information for investors and analysts.
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