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 Hong Kong Seoul San Francisco |
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ifc Web Site
ifc is a waterfront combination of offices, shops, cinema, hotel and serviced apartments, including Hong Kong's tallest building, Two ifc. The new brand was born at the end of 2003 and billed as "the new heart of Central". Ion Global was responsible for
conceptualizing and producing the online component of ifc.
The web site is designed to inform and inspire potential shoppers and office tenants, and to serve as a communication channel between shoppers, tenants, visitors and building management staff. It successfully draws search engine traffic directly to
mall tenant pages, providing them with the double benefit of increased online and offline visitors.
Project Team
- Project manager
- Designer
- Programmer
- Photographer
- Copywriter
Timing
January - October 2004
Results
- One of the top 10 most admired brands in Hong Kong.
- Generally regarded as the top shopping mall web site in Hong Kong.
- Roughly 25% of all traffic comes from search engines. Outperforms all competitors in tenant search engine visibility.
- Ever growing high quality e-mail list of interested shoppers.
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- There's nothing quite as hairy as looking straight down off the top of one of the world's tallest buildings.
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- Each ifc mall tenant has its own page, managed via a simple content management system.
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- The site features the web's largest interactive floorplan.
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