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Korea Telecom Freetel Mobile UI Design
Korea Telecom Freetel (KTF) approached Ion Global for user interface (UI) consultation on a project that aimed to standardise its UI across all KTF services.

Ion Global began the task by working closely with KTF and interviewing the UI Development Team and related departments. An intensive analysis was also conducted on the UI requirements of Korea and other countries. Based on the results of usability tests, Ion Global identified user needs and created a KTF standard UI document and basic UI guideline for KTF to follow.

Project Team
  • Project manager
  • UI planner
  • Creative manager
  • 3 Designers

Timing
May - November 2005

Results
  • Standardised the common UI throughout all KTF services and devices. Specific UI recommendations were made for each KTF service department.
  • The standard UI developed by Ion Global will become the blueprint for future KTF service UI development.
  • Increased customer satisfaction and improved value of the KTF brand.
Service involved

Ion Global developed the widget identity for the KTF wireless internet service site.
KTF service gate application with cartoon 3D icons.
An animation is shown onscreen while connecting to the KTF wireless internet service.