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Korea Telecom Freetel Identity Mobile Consulting
Korea Telecom Freetel (KTF) approached Ion Global to create a unified visual identity - "Have a good time!" - for all of its mobile devices.

The project required careful analysis of a common identity which could apply to various mobile models within the KTF brand. The identity must also capture the overall feeling expressed in the corporate motto.

Project Team
  • Project manager
  • Creative manager
  • Flash developer
  • 2 Designers

Timing
January - February 2005

Results
  • The new identity was applied to all KTF mobile models and devices.
  • Created a stronger sense of consistency and unity for KTF by replacing previous designs with new animations.
  • Improved KTF's brand identity and promoted their "Have a good time!" image.
Services involved

The introduction animation for all KTF mobile phones feature the visual identity "Have a good time!"
The ending animation shares the same the visual identity.
KTF mobile phones while idle promote the brand concept - "Have a good time!"