The best retailers know that from the moment you walk into a luxury store, the welcoming decor, nicely arranged merchandise, and friendly service will immediately help create a positive perception. This is the rich shopping experience Ion Global was tasked to recreate online for The Luxury Gift Company.
With a focus on brand building and recreating a pleasant shopping experience for customers, Ion Global helped The Luxury Gift Company build a Flash based e-commerce web site with real-time online payment.
The fluid navigation system helps convey a sense of luxury and a style that is missing from most online shops.
CEO, Mark Kinvig said, "I am delighted that the site has made a good impression in the international web design community, but what isn't so obvious is the very intuitive product management system which Ion Global put in place. It enables me to run the business with minimal effort and analyse trends in all sorts of ways by exporting data to Excel."
Project Team
Project manager
Art director
3 developers
Timing
February - June 2005
Results
385% increase in sales between the first and third months.
Efficient online order processing procedures minimize administrative costs.
